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THE BIER AND CHEESE COLLECTIVE

Rick White

35-11 Ditmars Boulevard  Astoria, NY 11105

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Before opening the venue in 2014, Rick was a fine dining working chef for many years. In wanting more of a normal life and regular hours with his family, he quit to lead the 170-person prepared foods team at Whole Foods' new Columbus Circle store.

While working at corporate headquarters, Rick met a neighbor who had an idea to open a beer and cheese shop near their Astoria homes. Rick consulted on the project, from picking the charcuterie to hiring personnel. When a perfect second location opened up, Rick became a partner for that store.

While the partnership broke apart after six years, with Rick taking sole ownership of his location, the community has embraced the business: "Most of these people are our neighbors. It's a place where your neighbors come in and say hi because you recognize them."

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BEER TAGS

"We would encourage our customers to come in and create tags. We'd give them a free draft. It kind of honors the beer as a creative outlet for a lot of people."

RICK WHITE ON THE ART AND HISTORY OF HIS BEER TAGS